Carolinas PGA named TPC Myrtle Beach’s Matt Daly Merchandiser of the Year. The award recognizes PGA professionals who have superior skills as merchandisers in the promotion of golf. The Merchandiser of the Year is chosen for outstanding results in merchandising techniques, shop operations, philosophies, innovations and performance. Matt and only nine others were chosen by the Carolinas PGA out of 230 nominations.
Daly led his team to maintain a well-organized and continually updated golf shop, while generating excellent margins and shop statistics. He credits his mentors and experience while working at great golf facilities during his career for the honor.
“The staff at TPC Myrtle Beach and the support of the Retail Team at Founders Group International are all responsible for the success of the shop,” said Daly. “It’s truly a team effort. I just happen to be blessed with a very knowledgable, hard-working crew around me.”
Daly was promoted this year to regional operations manager for South end courses of the FGI portfolio, including Founders Club, Litchfield Country Club, Pawleys Plantation, River Club Golf Course, Willbrook Plantation, TPC Myrtle Beach, and Tradition Golf Club. He had been head golf professional at TPC Myrtle Beach since September 2016 and was previously the head professional at Grande Dunes Golf Club, Myrtlewood Golf Club, and Pine Lakes Country Club. He has held a Class A membership with the Professional Golf Association since January 2006. Daly attended Coastal Carolina University and graduated in 2001 with a Bachelor’s degree in marketing with a specialization in golf management.
TPC Myrtle Beach is the only Myrtle Beach golf course to ever be awarded 5 stars by Golf Digest. Ranked among Golf Digest’s America’s 100 Greatest Public Courses, Best In State, TPC has been chosen to be the host site of the 2019 NCAA Division I men’s golf regional. Designed by Tom Fazio, the course gives golfers the experience of PGA Tour-caliber golf. It’s been played by greats including Tom Watson, Gary Player and Lee Trevino.