A good golf course pro shop is a reflection of what’s trending in golf apparel and to a lesser degree, clubs and accessories. That’s certainly the case at Founders Group International’s family of 21 courses, including layouts such as Grande Dunes Resort Course (top photo), TPC Myrtle Beach, Pine Lakes Country Club and King’s North at Myrtle Beach National Golf Club.
FGI clubhouses are chocked full of merchandise players have been gobbling up this spring, acquiring logo’d hats, shirts and more from some of the game’s hottest brands.
In the event you were wondering how your tastes compare to your peers, we talked with Amber Lynch, FGI’s director of retail, and she shared five of the company’s biggest pro shop sellers for 
spring 2023.
● Whether it’s the partnership with 2022 PGA Championship winner Justin Thomas or Greyson Clothiers is just a brand on the rise, the young apparel line has taken several Myrtle Beach golf course clubhouses by storm. Greyson’s polo’s are bold without being garish and golfers at shops such as TPC, Grande Dunes and Myrtle Beach National have snapped them up almost as quickly as they hit the shelves. Greyson shirts aren’t cheap, often running $118, but they are an irresistible combination of comfort and style.
● If you are looking for a lid, the Richardson Trucker Hat has been the hottest seller in the Myrtle Beach market. The adjustable caps are customized for each course with multiple options for golfers to choose from.
● Given the popularity of Hey Dudes, the rapid rise of Skoni (pictured right) should hardly come as a surprise. The slip-on shoes can be worn on or off the course, providing the comfort people crave wherever you wear them. The Charleston-based company retails its shoes for $99.99. If you like Hey Dudes, the purchase of a pair of Skonis is a no-brainer.
● SanSoleil dresses are the runaway winner as the most popular women’s apparel item at Myrtle Beach golf courses. The dresses, which offer UV protection, feature moisture-wicking, quick-dry and athletic stretch material with cooling ventilation. They are perfect for the spring and summer months.
● Ever wonder what golf ball leads the way in pro shop sales? We’ve got your answer and it isn’t the Pro V1. The Noodle double dozen is the biggest seller in FGI’s clubhouses and it’s probably not as surprising as it appears at first blush. If you’ve lost all your balls by the turn, buying 24 Noodles is probably a wise decision.
What are you favorite pro shop items?
